HomeUncategorisedMay The Toys Be With You

May The Toys Be With You

A vintage collection of Star Wars toys and memorabilia will be returning to the town where they were first marketed and introduced to British children.

The May The Toys Be With You exhibition is heading to the exact site of the former Palitoy factory in Coalville – now the Heartwood Conference Centre – where many of the toys were made back in the late 1970s and early 1980s.

North West Leicestershire District Council (NWLDC), with the support of Coalville Heritage Society and former Palitoy designer Bob Brechin, has secured the exhibition for the town, and it will go on display from Friday 2 to Saturday 10 November.

The free entry exhibition features more than 300 objects from the personal collection of Star Wars fanatic Matt Fox. They include everything from rare film posters and unpublished artwork, to his collection of action figures and vehicles – some of which were made at the Coalville factory.

The exhibition has proved very popular at the New Walk Museum in Leicester where it has been since July.

Star Wars has captured the imagination of millions over the decades from its iconic characters to its lightsabres, Millennium Falcon, X-Wing fighters and the Palitoy designed card Death Star.

The original Star Wars trilogy – Star Wars, The Empire Strikes Back and The Return of the Jedi – made almost $2 billion at the Box Office combined, making it one of the most successful of all time.

It is estimated that 300 million action figures of characters like Luke Skywalker, Yoda and Chewbacca were sold between 1977 and 1985 when Star Wars fever hit its peak. At the height of the fever the BBC Newsnight team filmed in the Coalville factory and described it as ‘a goldmine on top of a coalmine’.

The stunning collection will be returning in November to the former ‘goldmine’ that was Palitoy and will be held at the Heartwood Conferencing Centre, once the very offices where the development and marketing plans were conceived.

The free exhibition will be held between 10.30am and 4.30pm daily from Friday 2 November to Saturday 10 November at the Heartwood Conferencing Centre in Coalville Business Park, LE67 3NR.

Councillor Richard Blunt, Leader of NWLDC, said: “As soon as we learned of Matt’s incredible collection we knew we had to bring it home to Coalville.

“Palitoy left a real legacy in this town and a lot of people have great memories of working there or had friends and family connected to the firm.

“My thanks to the support we’ve had from the Coalville Heritage Society, Bob Brechin and of course Matt himself for providing his collection for us all to enjoy.”

Bob Brechin, former Palitoy Chief Designer, said: “I was Chief Designer at Palitoy from 1967 to 1984 and my main focus was on the development of Action Man throughout that time. When I attended a special preview of Star Wars about three months before general release I was stunned by the whole experience. It was totally toys from the dramatic appearance of the Star Destroyer at the start to the final credits.

“Shortly after I was fortunate to visit Kenner in the States and witness the first mouldings being assembled for the Tie Fighter and X-Wing.

“And to think that Palitoy almost passed it by, because the initial thoughts were that it was too risky to try to sell toys based on a single film – especially for what was being described as a sci-fi ‘B’ movie.

“How wrong we were! But, how right to venture forth.”

Owner of the collection, Matt Fox, said: “As a childhood collector of Star Wars toys – now called ‘vintage’ toys, which doesn’t make me feel any younger – I am so thrilled and proud to be exhibiting my toy collection in the very same location where they once originated.

“Palitoy is a local company that literally put smiles on kids’ faces, making birthday and Christmas wishes come true, all around the country. This is a chance for Coalville to remember and be proud of their heritage – I do hope that the local community comes out in force, I’d like to see every family bring their kids to enjoy this free exhibition and celebration!”

Stuart Warburton of the Coalville Heritage Society said: “The Coalville Heritage Society is extremely pleased and honoured to be part of May The Toys Be With You.

“Palitoy was a hugely important company in Coalville and has a lot of history in the town, and this exhibition will be a great celebration of that.

“We applaud NWLDC for bringing this exhibition to Coalville and we hope lots of local people and ex Palitoy employees come along to enjoy it.”

Additional extras are planned for some of the days during the exhibition. Here is the full schedule:

Friday 2 November

  • Exhibition open to public between 10.30am and 4.30pm

Saturday 3 November

  • Exhibition open to public between 10.30am and 4.30pm
  • Craig Stevens, author of The Star Wars Phenomenon in Britain “Talking Star Wars” talk – 5.15 – 6.30pm, Heartwood Conferencing Centre

“In this talk, Craig Stevens will bring his book “The Star Wars Phenomenon in Britain” to life. Taking a step back in time to the cinema release, reaction, merchandising and the excitement of the original Star Wars trilogy, it promises to be an evening of fascinating facts and amazing stories.”

Book here: https://www.eventbrite.com/e/craig-stevens-talking-star-wars-tickets-51959550414

Sunday 4 November

  • Exhibition open to public between 10.30am and 4.30pm
  • Vectis Auctions – available to value items brought by the public between 10.30am and 4.30pm

The valuers are:

Kathy Talyor – Specialist TV and Film Toys, Comic Books, Teddy Bears and Associated Accessories
Nick Dykes – Specialist Star Wars, TV & Film Toys and Action Figures

Monday 5 November – Friday 9 November

  • Exhibition open to public between 10.30am and 4.30pm

Saturday 10 November

  • Exhibition open to public between 10.30am and 4.30pm
  • Palitoy Q&A session to close the exhibition, Geoff Maisey talk to open between 5.15 – 5.35pm, followed by a Q&A session between 5.40pm-6.45pm.

“Come along to this special question and answer session to ask a panel of former Palitoy employees all about their memories of producing Star Wars toys in Coaville. This is an opportunity to learn from various members of the team about their contribution to iconic Star Ways toys, which retain their popularity to this day. The talk will be at Heartwood Conferencing Centre, once the very offices where the Palitoy development and marketing plans were conceived.

“Prior to the question and answer session, there will be a 20 minute talk from Geoff Maisey, former Star Wars Product Manager for Palitoy, who will be talking about his experiences of marketing of Star Wars products, including the initial challenge to establish Star Wars as a brand”.

Book here: https://www.eventbrite.com/e/star-wars-and-the-palitoy-story-tickets-51970215313